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JAY-Z has never been one to shy away from taking major business risks. In the past week, the rapper and entrepreneur went from selling a majority stake in music streaming platform TIDAL to Twitter CEO Jack Dorsey, to entering into the NFT world and filing for a trademark for a new entertainment company. Prior to this week, the hip-hop artist also struck a deal with LVMH to sell his Armand de Brignac champagne in early March 2021 for roughly $630 million USD. In the past decade, the rapper-turned billionaire has made calculated decisions, growing his prolific business portfolio tenfold.
The Shawn Carter Foundation, in collaboration with Sotheby’s auction house, recently debuted Bottle No. 1 of the new D ussé 1969 Anniversaire Limited Edition an ultra-rare bottle of cognac that is one of just 285 in existence.
The limited edition bottle sold for an impressive US$52K at auction last week, will all proceeds going toward Shawn Carter Foundation, a public charity founded by Shawn “Jay-Z” Carter and his mother, Gloria Carter, that aims to help individuals facing socio-economic hardships further their education at postsecondary institutions.
The first bottle of D ussé s small collection of ultra-rare Grande Champagne Cognac comes from a single barrel, which has aged for decades at one of the most storied Cognac houses in France Château de Cognac. All of the bottles are numbered with an inscription to showcase their place in the batch. Placed in a 12-cut crystal diamond decanter encased in a leather box, the bottle also comes with a 24 karat gold foil around