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Oscar Lessons
February 25, 2021
The greatest lesson of this Oscar season is… how little imagination is now brought to Oscar season.
There are literally hundreds of very smart people focused on the season for distributors, every one trying to figure out the next great thing to do, the key to opening the hearts and minds of The 10,000.
Since the great John Boorman turned to sending out VHSes at his own expense in 1985 to get attention to
The Emerald Forest, we have had screeners. Harvey Weinstein used his marketing genius (and that of his remarkable team who still dominate awards consulting to this day) to turn VHS and then DVD into a ubiquitous tool of success in the season.