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How the Threads design team branded the app

We hear from Instagram’s director of brand design Cynthia Pratomo, who compares developing the look of Threads to “building the plane as you fly it”.

Cynthia pratomoJez burrowsSilicon valley

The Instagram rebrand embraces the squircle – a perfect union between the circle and square

As Instagram’s first refresh in over five years introduces an illuminated gradient and logo-inspired brand typeface, we speak to the design team about how the biggest challenges came typographically.

Instagram daniel soedderstedtCynthia pratomoInstagram sansDaniel soedderstedt

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