‘There are no silver bullets’ in conservation: Synchronicity Earth’s Jessica Sweidan
Conservation is complex. If it were easy, problems like the extinction crisis, human-wildlife conflict, overexploitation of forests and oceans, and habitat degradation and loss would be resolved already.
Conservation’s complexity arises from the need to address multiple, often conflicting, objectives that span disciplines from ecology to economics to human welfare. Synchronicity Earth, a U.K.-based charity, recognizes this and incorporates the idea of complexity into its strategy, looking to opportunities to build connections between disparate areas and seeking “overlooked and underfunded species, regions, and ecosystems.”
Jessica Sweidan, who founded Synchronicity Earth with her husband, Adam, in 2009, says this approach emerged out of the understanding that “there were no silver bullets” in conservation.