The New York Apple Association is showcasing Appletizer ideas on its social media platforms just in time for the holidays.
“Appletizers are the perfect way to celebrate the holiday season, whether you are hosting a party for friends or a Christmas dinner,” said Cynthia Haskins, president and CEO of the NYAA. “We are taking cross-merchandising to a new level this holiday season. We are encouraging retailers to build large displays of New York apples along with simple, easy-to-grab-and-go pairing ideas for the holiday season.”
The New York Apple Association’s new marketing plan focuses on increasing the awareness and sales of New York’s superior tasting apples through trade and consumer programs.
The New York Apple Association is celebrating the fall by reminding consumers that apple pie made with freshly picked apples are the new go to pie for Thanksgiving this year.
To add to that excitement, NYAA is offering consumers a chance to win an Apple Pie Kit, which will include a bright red Emile Henry ceramic ruffled pie dish, ApplesfromNY rolling pin, apple slicer and a gift box of New York apples.
Nutrition is an important part of the New York Apple Association’s message about apples. Kelly Springer, registered dietitian and spokesperson for the organization, is reaching out to consumers through television and social media to spread the word that New York apples are a healthy and delicious snack.