2020 was a challenging year for the retail sector as a whole, but for bike retailers in particular it meant a rise in demand never seen before, leading to surging sales and stock shortages.
As part of our involvement with the Independent Retailers Confederation (IRC), the ACT and a number of other trade organisations within the retail sector coordinate feedback amongst our members to influence Government policy.
The most recent survey determined how the cycling industry fared throughout Christmas 2020 in comparison to Christmas 2019. The findings show an increase in both new and returning customers in December 2020 in comparison to 2019. The data was confidentially and anonymously shared with members of the IRC and may be used for future Government lobbying activity.
As a third national lockdown continues, the Association of Cycle Traders (ACT) is offering guidance to IBDs throughout the country. ACT PR and marketing executive Tabitha Walker outlines some of the help available to bike shops
On 4th January, the Prime Minister took the necessary step of enforcing yet another national lockdown by restricting individual freedoms to prevent the further spread of coronavirus.
Bicycle shops have remained as essential retailers throughout all three lockdowns as they continue to remain open to serve the public’s transport needs.
For bicycle shops that have chosen to remain open during these challenging times, the ACT has published a guidance document to help with continuing with business and remaining safe at the same time. This guidance is just one part of the coronavirus resources the ACT has been publishing on a regular basis.