For us. Its something that we do Pay Attention to, of course, as we deploy overseas. Not necessarily forces we have here in the states. We do understand Immediate Response, rolling out the gate to help our neighbors in an immediate nature, but i think not so much in terms of mobilization and deploying inside our country. So, this is an area where opportunities like San Francisco fleet week will allow us for, and i believe at some point really incorporate this in some internal doctrine that will benefit us in the event that this is a requirement inside the u. S. Thank you. This morning secretary schultz asked one of the panels that was involved in communications and command and control about in this age of information, realtime information, how youre hit with a sea of information and how do you deal with that. Something as Senior Leaders all of you have dealt with. And i believe admiral zukunft used the term dealing with reality tv. So, until you get that unity of effort and get into an
Leader deal with that sea of information coming at you thats all over cnn and the cable as you look at deploying your forces . Ill take that one again. And ill go back to my experience during the gulf oil spill. And we lost public trust very early on because we would quote numbers and then the numbers would change and then the more they changed, and if youre the speaking head, you lose public trust. In that event we had a great wealth of scientific support that brought in to give you situational awareness. And my requirement as the on scene commander is how do i get this into the social media . And, so, in this case noaa had a product called the Emergency Management response application which was very nascent. I told dp, i need everything to get this live within 72 hours. They came up with 200 million and it went live. If i had to bid that through, you know, through our channels, i might see it five years from today. But now weve run the slide. And on the first day that irma was in soc
Entities together to provide unity of effort during a response. We need general spiese. Okay, thanks. I would offer a little bit from an institutional perspective at the tactical level in the marine corps. Thats an area where we could use some improvement. Our forces deployed to the western pacific certainly understand this, and they pass it on among themselves. The forces we deploy from Southern California and the east coast that float into theater understand Disaster Assistance and humantarian response very well. That hasnt quite migrated itself into the institutional arena in terms of forces stationed here in the United States as it would relate to defense support to civil authorities. I think thats primarily this is not a primary mission for us. Its something that we do Pay Attention to, of course, as we deploy overseas. Not necessarily forces we have here in the states. We do understand Immediate Response, rolling out the gate to help our neighbors in an immediate nature, but i th
For us. Its something that we do Pay Attention to, of course, as we deploy overseas. Not necessarily forces we have here in the states. We do understand Immediate Response, rolling out the gate to help our neighbors in an immediate nature, but i think not so much in terms of mobilization and deploying inside our country. So, this is an area where opportunities like San Francisco fleet week will allow us for, and i believe at some point really incorporate this in some internal doctrine that will benefit us in the event that this is a requirement inside the u. S. Thank you. This morning secretary schultz asked one of the panels that was involved in communications and command and control about in this age of information, realtime information, how youre hit with a sea of information and how do you deal with that. Something as Senior Leaders all of you have dealt with. And i believe admiral zukunft used the term dealing with reality tv. So, until you get that unity of effort and get into an