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Indian brands improve CX scores, but consumers still expect a lot more: Havas Group s X Index 2023: Best Media Info

Best Media Info: In the previous X Index barometer, India was the only country with a lower score than the previous period and identified key factors to reverse the degrowth. This meant that Indian brands were not as | Marketing News

Apple, Taj Hotels, KIA among top brands in customer satisfaction: Havas X Index 2022

Mumbai: Trust, inclusivity, and going above and beyond are now major factors in creating the most meaningful customer experience, showed the X Index 2022 report released by Havas CX, Havas Group’s global customer experience network. According to the agency’s X Index India report parameter, the number one brand was Apple followed by Taj Hotels, KIA, MG, Hyundai, OnePlus, Boat,

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