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How Zoo Media s integrated pitch approach helped them secure the ICC WC 2023 mandate

Suveer Bajaj discusses winning the integrated mandate for the ICC WC 2023, the execution of campaigns and Zoo Media’s focus on sports.

Cricket worldSuveer bajajThe zoo media networkCwc x27 23Icc cricket world cup 2023

CWC 23 s silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.

Santosh kumarAshish bhasinRahul satoskarRohit chopraSwiggy instamartBhasin consulting groupMutual fundCricket world cupHavas media indiaHavas playWorld cupEssencemediacom indiaFree commercial timeRoyal challengersIcc cricket world cupIcc world cup

Amidst surge in Ahmedabad hotel prices due to World Cup final, Wakefit offers free accommodation

The brand is offering an exclusive opportunity for cricket aficionados to spend the night at Wakefit’s Bodakdev outlet in Sarkhej-Gandhinagar, Ahmedabad.

Wakefit sarkhej gandhinagarWakefit bodakdevWorld cupTrue cricket devoteeCwc x27 23

Hit wicket or hit songs? The debate over World Cup 2023 anthems

Industry experts analyse success factors, challenges, and strategies for World Cup brand anthems.

Sahil sethiRanveer singhJashn boleKaran malhotraPoonawala fincorpManish porwalNidhi singhSantosh patraMudra institute of communicationsTalent solutionsIndian cricket teamCentre for mediaInternational cricket councilTeam indiaWorld cupWavin flag

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