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see how the year ends. jim? a lot of cheap money helping the market go up. a lot of people will hold some of the big retailers, the retailers opened up on thanksgiving day in part to get sales up. are they doing well in the markets today because of that? it s interesting when you look how walmart, jc penny and macys are doing, walmart closing higher by. .1. ers. pennies up. 15%. macy s down slightly. black friday is the moment of truth for a lot of retailers so their goal is just to lure as many shoppers at possible into the stores on thanksgiving. that is why you re seeing a lot of retailers open earlier and earlier. third quart corporate earnings, 70% of companies can actually beat on profits, but it s largely due to cost cutting strategies. it is trushl for all these retailers to lure people back into the stores for the holiday season.