Kochava Foundry™ Delivers AdTech’s Need For Customized Analytics Services
SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns.
The Kochava Foundry™ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention.
“The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing campaign goals through o