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Summary:
Giving staff a suit of digital armor is one of the objectives of Mars use of Salesforce s Tableau data analytics offering.
It was a tough year for the Consumer Packaged Goods (CPG) sector in 2020. There were the obvious initial spikes in demand on key products - remember the great and totally self-inflicted global toilet roll famine of March/April? But the longer term impact was a shift in behavior as consumers looked at empty store shelves and massive online waiting lines and decided that availability came before brand loyalty.
Combine this with the worldwide shift from physical to digital retail and the sector found itself with a ton of supply chain challenges, as Adrian Smalley, Customer Transformation Senior Director, Consumer Goods at Salesforce, noted at this week’s Salesforce Innovate UK and Ireland event: