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what was this customer thinking? in miami, nobody loves wine more than eddie lagaric. the owner of w wine boutique. it s magic. of all the grape juice, you can discover the miracle of strawberry, blueberry, vanilla. that grape juice can get expensive. i think the best sales that we ve done was a case of three bottles for $36,000 which goes down to $12,000 a bottle. that s right. $12,000 a bottle. eddie keeps these rare and expensive wines in a highly specialized room called the 100-point room. the 100-point room has its own temperature system where we keep all the older vintages, rare to find, very limited wine, all the gems. in october 2009, the 100-point room receives an unwelcome visitor. w wine boutique is bustling

Eddie lagaricCustomer thinkingW wine boutiqueMiami beachGrape juiceIts magicTemperature systemOctober 2009