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Customer Effort Score (CES): What It Is & How to Measure It

Customer effort score (CES) measures the ease of a customer s experience with your brand. Learn best practices for using the survey and how to calculate CES.

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What Is a Retention Specialist? (And Why They Matter)

Learn everything you need to know about retention specialists, from how they help your business retain customers to how to develop the skills to become one.

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Customer Acquisition Cost: How to Calculate CAC [+Benchmarks & Formulas to Know]

What does CAC stand for? Learn everything you need to know about customer acquisition cost in this bookmarkable guide.

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Customer Success in SaaS: The Complete Guide

Here’s why customer success is crucial to any SaaS business and the roles, metrics, and tools needed to succeed.

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What Is Customer Intelligence? Plus the Best CI Software for 2023

Customer intelligence can help you break through the noise to reach your target audience and ensure your product stands out among the rest.

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