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Will resonate with this group, testing the messages that we had with tested and found to be successful with young participants, these are the ones parents, these are the ones that actually resonated with them. And also they added some ideas about what they felt would help. Clarity. They dont want things that are, the messages are unclear. They want specifics, and they want clarity. They wanted something applicable to their own lives and something that they find motivational. They want something that is very positive. They dont want to be told dont do, dont do, dont do, because i think thats an environment they grew up in. They want a goal that they can achieve, and they want it to be short ask to the point. And i dont think this is just millennials, i think were all going there. I think thats the way we communicate in general. So the two messages that we found to be the most successful about helping them to eat healthfully is fun stuff counts. They like it short, they like encouragemen

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