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4 Winning Tactics for Sticky CX

It makes good business sense to keep your customers coming back. Find out how to do just that with these sticky CX strategies.

Judy weaderLaura apelRoman odintsovJonathan moranInvesp consultingCustomer journeyUsing customer journey mapsBetter customerMada segheteMake mobile marketing countBottom lineCustomer loyalty and retentionCustomer journeys and mappingUser experienceCustomer experienceMobile experience

How to Develop a Results-Driven Brand Engagement Strategy

A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.

New south walesNew zealandOwen wilsonKevin stirtzRobert kozinetsVince vaughnGoogle californian googleplexVeronica marsIanp buckinghamQualtrics xm instituteLoyal customersEngagement includesHow employees makeBreak brandsImprove employeeGravity payments

How to Grow Revenue With the Freemium Business Model

In less than 20 years, freemium has become a revenue-driving business model that brands across the world utilize. Learn how to use freemium to your advantage.

Examples of successful freemium companiesCandy crush sagaFreemium businessJarid lukinMost powerful modelMany businessFreemium modelSuccessful freemiumCrush sagaHarvard business reviewBuilding brand valueConversion from freeGuide your conversation rate optimizationFree versionCustomer loyalty and retentionUser experience

The CX Benefits of Implementing an Intelligent Virtual Agent (IVA)

A guide to what intelligent virtual agents (IVAs) are, how they benefit customer service departments and how businesses are using them today.

United statesLadd wimmerMailiis ploomannCameron jamesUnity connected solutionsHead of telecom services at elisaTelecom servicesArtificial intelligenceVirtual agentsIntelligent personal assistantsGoogle assistantIntelligent virtualChatbots lifeRight fitEnterprise solution consultantInteractive voice response

What Goes Into a Successful Voice of the Customer Program?

Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.

Abbie griffinOttomatias peuraRyan tammingaIan wrightJohnr hauserHarvard business schoolDo whena voc program produces negativeAberdeen groupWhy most companies stink at customer feedbackSuccessful voc programVoc programSuccessful vocLife planWay organizations are using voiceFeedback usedDrive better voice

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