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Modern and focused commercial strategy — What does it look like? | By Karen Stephens and Lori Kiel

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of the Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as comp sets change.

Does ad budget determine the success of a campaign?: Best Media Info

Does ad budget determine the success of a campaign?: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

n3 Hub Unveils CDP-as-a-Service To Boost Marketing And Advertising Agency Growth

n3 Hub, has today announced the launch of CDP-as-a-Service. The new offering will allow marketing and advertising agencies to configure and operate n3 Hub’s industry-leading CDP on behalf of their clients thereby enabling them to securely activate their client’s first party data across all of their paid media channels.

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