And if you dont get the quality right, this business wont be here for you. Miami is my hometown, and its also home to over a million cubanamericans. Since the castro revolution, cuban families have come here to build their homes and their businesses. They bring their culture while embracing something that is distinctly american the American Dream. Grafton furniture is a shining example. Started in 1964 by esteban grafton, the Custom Manufacturing Company Makes everything from sofas, chairs, to tables. Steve this ones 154 by 96. Lemonis his son steve now runs the business and designs most of the furniture and is 50 50 partners with his wife, mary. Their son, also steve, is there to learn the business and keep it going for another generation. But when the economy turned in 2009, so did the companys fortunes. Steve the market was soft. Finances were really bad. Lemonis when business slowed, the company and the family began piling up debt to keep the doors open. Today, with limited funds,
There are always little fireball moments. Stevie boom, boom, boom. Lets set the stage, baby. Lemonis in the last seven years of doing the profit, ive visited nearly 100 businesses. Lets go make some money. [ horn honking ] ive traveled the country trying to fix the people. And you do 1 million a year. You should be proud of it. Man but we dont know how to keep any of it. Lemonis . Fix the process. See . It is flimsy. Dont ever make these again. You dont sell them. And create a few products. Woman it reduces anxiety and depression. Lemonis i kinda like it. I spend countless days working on these companies. Man [laughs] lemonis how much money did you burn through . Man 650,000. Lemonis but we cant always fit everything im thinking into the show. [ musical powerdown ] so, tonight, were gonna give you an inside look at a business from season 3 grafton furniture. Over the next hour, im gonna take you behind the scenes to find out how a struggling Custom Furniture company. And what is it wor
There are always little fireball moments. Stevie boom, boom, boom. Lets set the stage, baby. Lemonis in the last seven years of doing the profit, ive visited nearly 100 businesses. Lets go make some money. [ horn honking ] ive traveled the country trying to fix the people. And you do 1 million a year. You should be proud of it. Man but we dont know how to keep any of it. Lemonis . Fix the process. See . It is flimsy. Dont ever make these again. You dont sell them. And create a few products. Woman it reduces anxiety and depression. Lemonis i kinda like it. I spend countless days working on these companies. Man [laughs] lemonis how much money did you burn through . Man 650,000. Lemonis but we cant always fit everything im thinking into the show. [ musical powerdown ] so, tonight, were gonna give you an inside look at a business from season 3 grafton furniture. Over the next hour, im gonna take you behind the scenes to find out how a struggling Custom Furniture company. And what is it wor
There are always little fireball moments. Stevie boom, boom, boom. Lets set the stage, baby. Lemonis in the last seven years of doing the profit, ive visited nearly 100 businesses. Lets go make some money. [ horn honking ] ive traveled the country trying to fix the people. And you do 1 million a year. You should be proud of it. Man but we dont know how to keep any of it. Lemonis . Fix the process. See . It is flimsy. Dont ever make these again. You dont sell them. And create a few products. Woman it reduces anxiety and depression. Lemonis i kinda like it. I spend countless days working on these companies. Man [laughs] lemonis how much money did you burn through . Man 650,000. Lemonis but we cant always fit everything im thinking into the show. [ musical powerdown ] so, tonight, were gonna give you an inside look at a business from season 3 grafton furniture. Over the next hour, im gonna take you behind the scenes to find out how a struggling Custom Furniture company. And what is it wor
There are always little fireball moments. Stevie boom, boom, boom. Lets set the stage, baby. Lemonis in the last seven years of doing the profit, ive visited nearly 100 businesses. Lets go make some money. [ horn honking ] ive traveled the country trying to fix the people. And you do 1 million a year. You should be proud of it. Man but we dont know how to keep any of it. Lemonis . Fix the process. See . It is flimsy. Dont ever make these again. You dont sell them. And create a few products. Woman it reduces anxiety and depression. Lemonis i kinda like it. I spend countless days working on these companies. Man [laughs] lemonis how much money did you burn through . Man 650,000. Lemonis but we cant always fit everything im thinking into the show. [ musical powerdown ] so, tonight, were gonna give you an inside look at a business from season 3 grafton furniture. Over the next hour, im gonna take you behind the scenes to find out how a struggling Custom Furniture company. And what is it wor