Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
Companies hope to turn All-Star fans into customers – Inside INdiana Business insideindianabusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insideindianabusiness.com Daily Mail and Mail on Sunday newspapers.