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Curl Shop: The trauma behind a business venture

DUBAI: Some stereotypes hold you back; others help you achieve your dreams. French entrepreneur Rym Yessad, founder of Dubai-based online store Curl Shop, knows this well. When speaking to Arab News, Yessad, who is of Moroccan and Tunisian descent, said growing up with curly hair in a European country was a struggle.  “It is not like being an adult with curly hair because you do not have the same confidence,” the entrepreneur, who is currently based in Dubai, explained. “When you are young, you just want to look like your friends at school… but when you are an adult with curly hair, it is a statement.” 

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