Created for coily/kinky, curly and wavy hair types, the product hydrates and smooths frizz while enhancing curl definition for soft healthy-looking hair.
Despite the likes of Fenty Beauty, Beauty Bakerie and other empowering brands paving the way for a more diverse and inclusive offering of Black beauty products, when it comes to haircare, the market in the UK is still dominated by big brands mostly targeting a white audience, found Lookfantastic.
According to the online beauty retailer, while Black British women spend six times more than their white counterparts on haircare, only 1% of them buy haircare products at supermarkets and 59%.