It has become a hallmark of retail today â and brewers are not immune to this trend â needing to be the first to market with the next seasonal or holiday offering.
Heck, Leinenkugelâs Summer Shandy has first hit the shelves in January the past two years. However, honestly, I am following suit, writing a column about Easter Candy Beers before a St. Patrickâs Day Irish and Stout themed story.
American Craft Brewers are a unique bunch. They think a bit more outside the box than that of the general population. Pushing the bounds of brewing styles, ingredients and even sometimes that of good taste, craft brewers are prone to attempt beers that may shock drinkers and taste alike. This brings us to a new race to create Easter candy beer.