land of cup sizes. we guarantee love at first fit. reporter: not everyone is taking the plunge. many women convinced nothing is as good as an in-store personal fitting. others complaining online about the fit kit cost $20. from a woman in dallas why should we have to purchase a kit then purchase a bra? that is ridiculous. if jokey wants us to buy the bra they should happily give the kit. but maybe the perfect fit is the path to true happiness. having the right bra is like having a perfect outfit. you feel like you can conquer the world. reporter: abc s linsey davis, new york. defer to you on this one. a good fitting bra is key to any outfit. you feel good about yourself when you feel you are supported in the same way. i feel the same way. i know you do, john. but i don t know about paying for a kit and if it s ten cup sizes in different shapes, how do i know what is the right cup, the right size all very confusing.