Sedona Red Rock News
I have now been at the helm of Sedona Arts Center for almost three months. It has been a whirlwind of activity and getting to know the organization, but I have been enjoying it immensely and am excited for the future of this amazing organization.
We just wrapped up AZ Gives Day and exceeded our goal of $20,000. This is significant, because in the time of COVID-19, we have relied greatly on our donors to keep us going.
Arts, culture and entertainment experienced the highest unemployment rate of any industry at the high point of the pandemic. While there has been some bounce back, many cultural institutions are not fully open including the Arts Center. Planning is underway to expand in-person events and activities later this summer. So, in the meantime, revenue generation is still limited.