culture fit and culture fit. of course they have to have the capital and the skills but bringing on franchise brand partners is no different. are they going really uphold the values on your business. and just one franchisee takes the business in a different direction then it s really going to hurt. it s going to poison the whole well. maybe start with one that s close by where you with can work very carefully. i think you should always start with a pilot and be able to test. speaking of feed back, one of the most important things is really reference checks to understand what is the feed back.
they haven t mobilized the people who have basically obligated to help them because their friends or family to really create that momentum that makes everyone else want to go meet you. i think that s a great point. for some people it s so natural and others feel like it s a burden. i want to do it on my own. and they want to see you succeed. they love you. just put out the ask. just doing that ask is i would say, 90% of the job. okay. this next question is about franchising. what are the top three characteristics we should look for when selecting franchise brand partners? i would say culture fit,
policy is going to be. so, if can you do it at my desk, yeah. reporter: with jo set to go on paternity leave, sarah needs to recruit another team member. laura, i ve been meaning to say reporter: for her it s about finding the right person to fit in. and that goes well beyond a strong application and an impressive interview. i ve had examples where, in fact, gut instinct told me i shouldn t have gone ahead with the appointment and sure enough it didn t work out. and a lot of it is down to culture fit and having that drive and passion and real the ability to roll up your sleeves at whatever level to get involved and do what sometimes have you to do to get this business to help grow the business. reporter: even if it s just to cover a few months maternity leave, sarah likes to surround herself with experts. it s impossible for one ceo to be an expert in marketing, buying, finance, pr, styling,