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Crown Prince Muhammad Bin Salman on Wednesday launched “ The Journey Through Time” master plan as part of the ambitious AlUla Development Program. The design and spatial vision of the “Journey Through Time” are heralded as the new chapter in AlUla’s legacy as the world’s largest living museum. The Crown Prince also launched the Kingdoms Institute as a scientific center for research and studies of civilizations of the northwestern part of the Arabian Peninsula. Within the framework of Saudi Vision 2030; the master plan commits to achieving harmonious coexistence between nature and humankind; preservation of the cultural legacy of AlUla for the world; development opportunities; and sustainable economic growth. The Crown Prince envisioned the master plan as a way to capture the essence of AlUla; an oasis of unique culture; heritage; nature; and community while curating a timeless legacy with stories of the past to inform the future and open new chapters in AlUla’s unf

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