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A Cultural Arms Race
I am about to cover the most contentious topic in all of modern auto writing. It isn’t the classic arguments that leap to mind first electric motor vs. internal combustion, Ferrari vs. Lamborghini, turbocharger vs. supercharger it’s something much more mundane. Is a truck an appropriate purchase for the majority of people that buy them?
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First, some background on the subject matter: Pickup trucks are massively popular in America, with the Ford F-series truck being America’s best-selling vehicle for a staggering
The typical argument for truck enthusiasts is what amounts to a success story for the unencumbered free market. Americans vote with their dollars, and the utility, increasing comfort over successive generations of pickups, and ever-increasing sales must mean that for the people that purchase them, a pickup is the correct choice the rational consumer of the macroeconomic model personified.