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Duty-free store turns to cuddly toys to boost Lunar New Year sales

Japan retailer turns to cuddly toys to boost Lunar New Year sales

Japan's cuddly bear character Rilakkumma, who has captured the hearts of children and adults alike with his laidback demeanour, sits on the shelves of a swanky department store in the capital, flanked by Hello Kitty and other plush toys.

Japanese retailer turns to cuddly toys to boost Lunar New Year sales

Japan's cuddly bear character Rilakkuma, who has captured the hearts of children and adults alike with his laidback demeanor, sits on the shelves of a swanky department store in the capital, flanked by Hello Kitty and other toys. As the Lunar New Year begins on Friday, they are taking the…

Retailer turns to cuddly toys to lift sales

Japan’s cuddly bear character Rilakkumma, who has captured the hearts of children and adults alike with his laid-back demeanor, sits on the shelves of a swanky department store in the capital, flanked by Hello Kitty and other plush toys. As the Lunar New Year begins today, they are taking the place of home appliances, from rice cookers to electric toilet seats, normally favored by Chinese tourists who are absent this year because of coronavirus restrictions. “Due to the current travel bans, it’s impossible for them to come to Japan,” said Jin Xuezhu, head of the inbound sales division at the duty-free retail

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