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Cubera Spearheads Innovations in the AdTech and Big Data Landscape with Manthan 2022

Bengaluru (Karnataka) [India], August 10 (ANI/BusinessWire India): CuberaTech India Pvt. Ltd., accelerated its market launch through a unique business innovation in the form of a hackathon followed by a stringent boot camp in AdTech and Big Data Analytics industries. The event's bootcamp started off as a hackathon, Manthan which commenced on 26th May 2022, and ended on 29th May 2022. It was followed by two months of rigorous ideation and implementation which concluded on August 5th, 2022. Various industry experts, prominent industry leaders, researchers, and inquisitive students were invited to the hackathon to enhance market comprehension by bringing forth varied perspectives. The AdTech and Big Data industry have experienced rapid changes due to the rapid growth in social media and internet consumption pattern changes due to the pandemic. Close to a 43% increment was witnessed in social media usage by internet users during the pandemic. This increment in the time spent gave rise

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