this next story problems exactly why it s called a publicity stunt. a guy trying to this next story proves exactly why it s called a publicity stunt. a guy trying to sell a product in a daring way. yeah, daring almost is an understatement because you re tying balloons to a deck chair and floating over a large crowd in canada. sounds easy. it didn t turn out like he planned. ctv s riley karlsson has the story. all right, my dear. are we ready? reporter: these are the final moments before daniel began his high-flying publicity stunt. four three, two, one! reporter: 120 six-foot balloons tied on to a plastic lawn chair. the banner on the back was his advertisement. there s bigger cleaning product companies that have
this next story proves exactly why it s called a publicity stunt. a guy trying to sell a product in a daring way. yeah, daring almost is an understatement because you re tying balloons to a deck chair and floating over a large crowd in canada. sounds easy. maybe, right? it didn t turn out like he planned. ctv s riley karlsson has the story. all right, my dear. are we ready? reporter: these are the final moments before daniel began his high-flying publicity stunt. four, three, two, one! reporter: 120 six-foot balloons tied on to a plastic lawn chair. the banner on the back was his advertisement. there s bigger cleaning product companies that have