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John McGee: Slightly bitter? Stout wars claims latest scalp in Island s Edge

As a young business journalist back in 1989, I attended the London press launch of Murphy’s Irish Stout in the UK. Having acquired the brand as part of its 1983 buy-out of Lady’s Well Brewery in Cork, the Dutch brewing giant Heineken was keen to expand into the UK by introducing Brits to a stout that has been favoured by Leesiders since 1889.

Coke s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?

Coke s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Pepsi aids Market Values via Domination of Youth Influence — National Accord Newspaper

Pepsi aids Market Values via Domination of Youth Influence — National Accord Newspaper
nationalaccordnewspaper.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalaccordnewspaper.com Daily Mail and Mail on Sunday newspapers.

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