Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies that state that the engagement rate is higher by 100% when mechanisms from games are used in a marketing campaign, then the strategic strength of gamification cannot be denied. WANDS Paris, a creative and innovative agency, draws its inspiration from emerging trends and builds dialogues between brands and their audience.
The use of playful.
As pressure to compete in the metaverse mounts, more than ever brands are using augmented (AR) and virtual reality (VR) to craft experiences that engage and inspire customers. NYX Professional Makeup’s Yasmin Dastmalchi shares her insights on how marketers can get ahead of the competition by embracing the virtual economy in a discussion moderated by Meta’s Leigh Thomas and Campaign’s Gideon Spanier.