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Hyderabad: Sesame Workshop - India, the local Indian arm of Sesame Workshop, the internationally renowned non-profit media and educational organization behind the iconic US children’s television show Sesame Street, is adding an all new range of furr
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Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco.
The new line-up, which will also include cushions and fleece blankets, will feature beloved characters from the show like Elmo, Big Bird, and Cookie Monster. The deal was secured by the European licensing agency, Bulldog Licensing, which represents Sesame Street across the UK and Eire.
The move arrives in the midst of what Bulldog Licensing’s MD, Rob Corney has billed as a ‘huge demand for retro brands among consumers and consequently retail’ at the moment.