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Test is best: how to maximise creativity in performance marketing Creative has never been more important. Despite the claims of Mark Read from WPP that too much time is spent on targeting and not enough on creative, four performance marketing experts begged to differ. “Creative is really at the heart of everything that we’re doing,” said Emilie Mouquot, customer and growth director at notonthehighstreet.com.  “Brands think loads about creative,” added Claire Stacey, head of marketing at Autoglass, “but it might not be creativity for creativity’s sake and it might not necessarily always appear in the format that everybody s expecting.”

United kingdomEmil bielskiEmilie mouquotClaire staceyColin buckinghamMark readCroud united kingdomBirds eyeஒன்றுபட்டது கிஂக்டம்எமில் பிஎல்ஸ்கிகிளாரி ஸ்டேஸீகொலின் பக்கிங்ஹாம்குறி ரெட்பறவைகள் கண்