The movement of largely affluent urban or suburban populations to rural areas for specific lifestyle amenities is transforming the social and ecological compositions of rural landscapes. This transformation is evident in the biophysical changes to receiving landscapes, but also the increasing fragmentation of land use goals, skills and motivations among these new amenity migrants. In the context of cross-property management, which requires landholders to cooperate and agree on management goals, the fragmentation of land uses and management values presents significant obstacles for protecting economic and natural resources. This paper focuses on invasive plants as one cross-property management issue that is complicated by amenity migration. In particular, we investigate the claim that amenity migrants’ individual or ‘property-centric’ approach to land management worsens cross-property management issues through a disinterest in cross-property management problems, or by exercising m