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The Pacific Asia Travel Association (PATA) has launched a new study focusing on the way young people from Northeast and Southeast Asia experience travel, and how the future expected increase in outbou
The Pacific Asia Travel Association (PATA) has launched a new study focusing on the way young people from Northeast and Southeast Asia experience travel, and how the future expected increase in outbound travel from Asia can be managed to ensure that both large and small destinations can benefit from growth.
Following the Association’s first report on millennial travel trends “The Rise of the Young Asian Traveller,” the second study is sponsored by PATA Premier Partner Visa Worldwide Pte Ltd with the aim of helping PATA members worldwide to understand the implications of future outbound tourism growth from Asia. The final report, to be released by the end of 2015, will involve research gathered directly from young travellers in leading outbound markets in the region, as well as c