The increased focus on sustainability in the agrifood sector has seen the leading EU crop protection association rebrand and expand its mandate to encompass a more holistic approach to plant protection.
In an interview with EURACTIV, Géraldine Kutas, director-general of the newly launched CropLife Europe, formerly known as the European Crop Protection Agency (ECPA), said the move was part of an effort to be better equipped for the Green Deal,
“Although this is in the line of our thinking for a while, the Green Deal has accelerated this change and made the need for a more holistic, horizontal approach clear,” Kutas said.