The Arizona Craft Brewers Guild is turning to a new fundraising strategy to salvage the loss of nearly all of its revenue courtesy of COVID-19.
Since Black Friday in late November, the guild and its member breweries have been selling âRecoupon Arizona Beer,â a coupon book that offers discounts and BOGOs at 60 craft breweries around the state including several in Tucson.
Through sales of the $35 coupon books the guild is hoping to ârecoupâ some of the lost revenues from beer festivals canceled because to the pandemic, guild Executive Director Rob Fullmer said. (Hence the name âRecoupon.â)
He estimated that after having to cancel its 2020 statewide beer festivals the guild lost 85% of its projected $600,000 revenues.