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Strategy aims to increase value of overseas tourism to Ireland

This year, Tourism Ireland will roll out an extensive and targeted programme of activity with a marketing budget of €70 million.

Cork tourism businesses attend launch of Tourism Ireland s 2024 marketing plan – TheCork ie (News & Entertainment)

13 January 2024 By Tom Collins tom@TheCork.ie Cork tourism businesses attend launch of Tourism Ireland’s 2024 marketing plan Tourism Ireland has launched details of its marketing strategy and plan to promote Ireland overseas in 2024, at an event attended by Tourism Minister Catherine Martin and around 550 tourism industry leaders from around the country –…

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