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So often, we ll take the latter. But why is that? There s actually a psychological reason why we love returning to our old favorite shows and films again, and again, and again. As explained in a 2012 study from the University of Chicago Press published in the  Journal of Consumer Research, the act of reconsumption like rereading a favorite book or sitting in your go-to booth at a local diner can bring humans great pleasure. In scientific speak, Unlike the survival motives that drive evolutionary psychology, we find that consumers who chose to repeat hedonic experiences even just once are expressing and affirming their individual experience and its special meanings to them, the study authors, Cristel Antonia Russell and Sidney J. Levy write in their paper s conclusion. In this way, hedonic volitional reconsumption is in keeping with the etymology of the word repetition. Whether regressive, progressive, reconstructive, relational, or reflective, reconsumption is a petition, a

United kingdomDownton abbeyCarrie bradshawCristel antonia russellPerri ormont blumbergUniversity of chicago pressUniversity of chicagoJournal of consumer researchWhy rewatching your favoritePerri ormontGolden girlsChicago pressConsumer researchஒன்றுபட்டது கிஂக்டம்டவுன்டன் திருமடம்கேரி பிராட்ஷா