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Indian audio brand boAt launches an ad campaign targeting tech giant Apple. Is it a viable alternative to trillion-dollar brand?

United statesAmit meenaGlobal marketing communications at robosoftLakshmipathy bhatGlobal marketingCringe when maruti trollsApple airpodsIndian audio brandAdvertising campaignArwear segmentTech behemothMarketing strategyGrand competitionMarket rivalryConsumer choiceCreative industry