i think there s a profound and enduring beauty in simplicity, in clarity, in efficiency. through simplicity is derived from so much more than just the absence of clutter and ornamentation. it s about bringing order to complexity. ios 7 is a clear representation of these goals. that was apple senior vice president of design making his pitch for the latest ios 7 operate judging system and here with us now, editor of fast company bob safian. the magazine s new issue takes us inside the apple design lab, how the crew defy expectations and the cover story reads in