The issue was completely an offer for sale of 1.96 crore shares. Since the IPO is an OFS, the proceeds will entirely go to the selling shareholders and not the company.
Credo Brands Marketing is one of the largest homegrown brands in the mid-premium and premium men s casual wear market in India in terms of market share in fiscal 2022. Led by Kamal Khushlani, Credo Brands operates the brand "Mufti" which is now celebrating its 25th anniversary. It provides a wide array of wardrobe solutions, encompassing a range of products such as shirts, t-shirts, jeans, chinos, and more.