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Allbirds announce the first product from their collaboration,Â
FUTURECRAFT.FOOTPRINT. At 2.94kg CO2e it represents a personal best for both brands as the result of a collective ambition to make a performance running shoe with no carbon footprint.  Â
Seeing the possibilities of accelerating a carbon neutral future for sports and style, the two companies teamed up to forge a unique partnership: opening up their materials, supply chains and innovations to each other. Â
With each pair having a carbon footprint of just 2.94kg CO2e and created with 63% less emissions ,Â
FUTURECRAFT.FOOTPRINTÂ showcases a new approach to more sustainable design and an alternative method of manufacturing that drastically reduces carbon impact.Â
4DFWD: DATA-DRIVEN 3D PRINTED PERFORMANCE TECHNOLOGY DESIGNED TO MOVE YOU FORWARD 05-MAY-2021
Today we are unveiling the next step in data driven 3D printed midsole innovation, the adidas 4DFWD. Combining years of athlete data with the unique technology of 3D printing, adidas 4DFWD is created to provide runners with an all-new running experience.
For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s Digital Light Synthesis
TM technology to produce precision tuned 3D printed midsoles. adidas 4D footwear is amongst the first in the world to use this cutting-edge technology which offers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.
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