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Win a pair of ASICS Gel-Kayano 28. Chase @sarahmagusara through your FYP♬ Promoted Music To celebrate the launch of the new ASICS Gel-Kayano 28, leading footwear retailer, The Athlete’s Foot has partnered with TikTok to turn its For You Feed into a virtual running track – inviting Australians to ‘Katch the Kayanos’ by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.   This is the first time any Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the For You Feed. The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised For You Feed. Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in engaging In-Feed placements, encouraging the TikTok community to race her through their For You Feed to catch her and the new Kayanos.

New zealandDeena colmanBrett armstrongMarketing group creativeBig wAccent groupTiktok creator solutionsFor you feedCreator solutionsAsics gel kayanoFor youGeneral manager marketingGroup creativeபுதியது ஜீலாந்துதீனா கோல்மன்ப்ரெட் ஆம்ஸ்ட்ராங்