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On March 26th and 27th 2024 in Lagos, Nigeria, Sony Music West Africa executed its highly anticipated event, "She Is." commemorating International - BellaNaija.com. April 5, 2024
From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior and from analysing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the creator economy.