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Vilina Ahuja talks to us about her recent hit transformation video and why getting free products to endorse a brand is not really worth it for authentic local influencers.
While a certain segment of society may sardonically look down upon the vanity attached to the makeup industry, makeup artists are increasingly becoming known for their creative abilities, replacing blank canvases with faces, and using makeup as a form of art and self-expression. A Dubai-bred creative makeup-artist and face-painter, Vilina Ahuja, does exactly that, in her latest Instagram video inspired by emojis. The emoji-makeup video quickly became an Instagram sensation, drawing appreciation for the 27-year-old (@vilcreates). An engineer by day, the creative artist manages her makeup activities alongside her full-time job, establishing a niche for herself through the creative endeavours, painting and transforming people into real and imagined characters.