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February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change.   The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based on its philosophy of “teaming without limits” where they bring the best of dentsu to deliver maximum results, regardless of agency. This will allow for an integrated model that unlocks the power of connected creativity and help evolve AIA’s brands to be future-fit in this virtual economy.

Heng zee wangTakaful bhdDentsu creative line of serviceDentsu malaysiaCreative lineWork from homeChief strategy officerBig organizing ideaBehaviour mappingZee wangChief marketing officerBetter livesஹெங் ஸீ வாங்தக்காஃபுல் ப்ட்தெந்ட்சு படைப்பு வரி ஆஃப் சேவைதெந்ட்சு மலேசியா