Operator
Good afternoon everyone and welcome to Snap, Inc s Fourth Quarter 2020 Earnings Conference Call. [Operator Instructions] This call will be recorded. Thank you very much.
Betsy Frank, Senior Director of Investor Relations, you may begin.
Betsy Miller Frank
Head of Investor Relations
Thank you and good afternoon everyone, welcome to Snap s fourth quarter 2020 earnings conference call. With us today are Evan Spiegel, Chief Executive Officer and Co Co-Founder; Jeremi Gorman, Chief Business Officer; and Derek Andersen, Chief Financial Officer.
Earlier today, we made a slide presentation available that provides an overview of our user and financial metrics for the fourth quarter 2020, which can be found on our Investor Relations website at investor.snap.com.
This Week in Apps: App Store privacy labels, Facebook criticizes Apple over ad targeting, Twitter kills Periscope
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in global consumer spend in 2019. Not including third-party Chinese app stores, iOS and Android users downloaded 130 billion apps in 2020. Consumer spend also hit a record $112 billion across iOS and Android alone. In 2019, people spent three hours and 40 minutes per day using apps, rivaling TV. Due to COVID-19, time spent in apps jumped 25% year-over-year on Android.
Snap Reaches Partnership With Unity on in-Game Ads, Game Development
The cross-platform engine powers 53% of the top 1,000 grossing mobile titles
As of June 30, Unity Ads reported more than 22.9 billion monthly global ad impressions
Unity December 17, 2020
Cross-platform game engine Unity entered into a partnership with Snap Inc. that gives advertisers on Snapchat access to Unity’s ads inventory and brings Snapchat technology to game developers via Snap Kit.
Unity and Snap Inc. Partner to Extend Ad and Tech Reach
Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021 Unity (NYSE: U), the world s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertising and game development integrations fortify reach to the mobile gaming audience, and the discoverability of mobile games, across both platforms.
Unity and Snap Inc. Partner to Extend Ad and Tech Reach
By
Staff
4 months ago
Unity Ads now available in the Snap Audience Network; Snap Kit SDK now available for Unity game developers, with Bitmoji for Games SDK coming in 2021
SAN FRANCISCO–(BUSINESS WIRE)–$SNAP Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that extends the reach of Unity’s Ads supply to Snapchat advertisers, and brings Snap technology to game developers through Snap Kit. With more than 50 percent of all mobile games made with Unity, the Unity and Snapchat advertising and game development integrations fortify reach to the mobile gaming audience, and the discoverability of mobile games, across both platforms.