Havas Creative Group India, the creative conglomerate of Havas Group India has appointed Samarpita Banerjee as Director Marketing & Communications. She will report to Pritha Dasgupta, Chief Marketing Officer, Havas Group India, and will be based out
Dabur, the leading Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category in India, with chocolate flavoured Dabur Vita.
The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant change during this unprecedented time.